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AI and Journalism - a battle on the horizon...?

President & CEO Danielle Coffey to Testify About Threats and Opportunities to News from AI

Today the Senate Judiciary Subcommittee on Privacy, Technology, and the Law will hold a hearing at 2:00 p.m. ET, on “Oversight of A.I.: The Future of Journalism,” which will explore the impact of the growth of generative artificial intelligence (GAI) technology on publishers’ ability to provide high-quality journalism and possible oversight mechanisms to help protect and sustain quality journalism.
 
Witnesses scheduled to testify at the hearing include Danielle Coffey, President & CEO of the News/Media Alliance (written testimony here); Roger Lynch, CEO at Condé Nast (written testimony here); Curtis LeGeyt, President and CEO of the National Association of Broadcasters (written testimony here); and author Jeff Jarvis (written testimony here).
 
Last fall, the Alliance published a White Paper revealing that GAI systems copy massive amounts of publishers’ original works, without authorization or compensation. The White Paper and Alliance submitted to the U.S. Copyright Office a letter explaining the legal implications of such use. In response to the hearing, News/Media Alliance President & CEO, Danielle Coffey stated, “We commend Subcommittee Chair Richard Blumenthal and Ranking Member Josh Hawley and the Senate Judiciary Committee for recognizing the urgent need to address our very serious concerns about the impacts of AI technology on providers of quality journalism, as well as the legal questions this raises. AI companies are scraping our content to compete with it – usually without any compensation to, or permission from the publishers of that content – while they reap all the benefits. This is classic freeriding that infringes publishers’ copyrights and goes far beyond fair use.”
 
Witnesses scheduled to testify at the hearing include Danielle Coffey, President & CEO of the News/Media Alliance: Roger Lynch, CEO at Condé Nast; Curtis LeGeyt, President and CEO of the National Association of Broadcasters; and author Jeff Jarvis.
 
In front of the Subcommittee, Coffey will discuss how generative AI technologies use news material to directly compete with publishers, but they also require high-quality journalism to train their algorithms. In addition to discussing the need for legislation—such as mandating accountability and transparency from GAI developers and passing the Journalism Competition & Preservation Act (JCPA), which would enable publishers to collectively bargain for just compensation for use of their content by the major tech platforms, like Meta and Google—Coffey will also address the implications of copyright infringement arising from the way GAI developers train and use their models.
 
The News/Media Alliance has been spearheading the push for AI businesses to obtain the right licenses and licensing from publishers for usage of their unique material, ever since generative AI technology took off like wildfire last year. The Alliance disclosed in a White Paper last autumn that GAI systems replicate vast quantities of publishers’ original works, nearly often without permission or payment, and that publisher content predominates in the materials utilized to train these systems. The legal ramifications of such use are also explained in the White Paper and remarks the Alliance filed with the US Copyright Office.
 
In response to the hearing, News/Media Alliance President & CEO, Danielle Coffey stated,” We commend Subcommittee Chair Richard Blumenthal and Ranking Member Josh Hawley and the Senate Judiciary Committee for recognizing the urgent need to address our very serious concerns about the impacts of AI technology on providers of quality journalism, as well as the legal questions this raises. AI businesses are stealing our content to compete with it, frequently without the publishers’ consent or payment, and taking full advantage of the advantages. This is an example of classic freeriding that goes well beyond fair usage and violates the copyrights of publishers.”

Coffey’s testimony offers multiple suggestions for policymakers, including:

  • Recognizing that unauthorized use of publishers’ expressive content for commercial GAI training and development is likely to compete with and harm publisher businesses in a manner that infringes copyright;
  • Creating transparency requirements to require the recordkeeping and disclosure of unauthorized training uses of material that is protected by copyright, by technical protection measures, or governed by contractual terms prohibiting scraping; and
  • Adopting legislation to remedy existing market imbalances that prevent publishers from engaging in fair negotiations for the use of their content against dominant platforms.

“Tech platforms have gotten away with using publishers’ content without appropriate compensation for years,” Coffey said. Unaddressed, this issue has been getting worse, and now AI intensifies the threat that the biggest tech platforms offer to the survival of publishers. All throughout the world, laws mandating tech companies to compensate news publishers are being proposed and passed. The JCPA should be passed by the US in order to prevent it from slipping behind other nations and to guarantee that publishers can keep producing the vital, high-caliber journalism that we all rely on. Acting now is imperative before it’s too late.

 
 

Happy 10th Year Anniversary 

Editor in Chief: Sophia Monet

Publisher: Monica Morrison

Photos: Annette Baca L’Archevêque

Editor in Chief: Sophia Monet

Press contact: 

Admin@iEntertainmentNews.com
Admin@IndieEntertainmentMagazine.com

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