China (Beijing) Broadcasting Technology Innovation Pavilion in NAB 2018

On April 9, 2018, China (Beijing) Broadcasting Technology Innovation Pavilion organized by Beijing Municipal Bureau of Press, Publication, Radio, Film and Television appeared in NAB 2018 held in Las Vegas. The event aims at providing a platform for the internationalization of the broadcasting enterprises of Beijing, enhancing international influence of the broadcasting technology enterprises of Beijing and showing the latest achievements of broadcasting technology enterprises of Beijing with independent innovation to the world.

As the capital of China, Beijing is the national center of politics, culture and international exchange, science and technology innovation. Beijing has the best radio, film and television institutions and enterprises of China, especially the radio, film and television technology and equipment manufacturing enterprises with strong innovation ability. The number of radio, film and television program production organizations and technology equipment manufacturers in Beijing accounts for nearly 60% of that of China. Many science and technology enterprises in Beijing have made a lot of scientific and technological innovation achievements and products in the fields such as ultra high definition, cloud computing and big data, intelligent terminal & multiple screen fusion, intelligent home entertainment and education, virtual reality and augmented reality (VR/AR).

It is the third time for (Beijing) Broadcasting Technology Innovation Pavilion to attend the NAB Show. Successful holding of previous two sessions get attention from the radio, film and television science and technology enterprises of Beijing. Therefore the number of exhibitors this year increases to 10. Based on the actual need and to make the exhibitors comprehensively show their new technologies and products, Beijing Municipal Bureau of Press, Publication, Radio, Film and Television expands the exhibition area to 220 square meters. The exhibitors are Beijing BBEF Science & Technology Co., Ltd., Dayang Technology Development Inc., Beijing Hanno Semiconductor Technology Co., Ltd., Beijing JiShi HuiTong Technology Co., Ltd., Beijing Jetsen Technology Co., Ltd., Beijing Yijing Technology Co., Ltd., Beijing Novel-Super Digital TV Technology Co., Ltd., Beijing SCV Science and Technology Co., Ltd., Beijing Sino-Sky High-Tech Co., Ltd., China Television Information Technology Co., Ltd.

The technologies and products shown in the exhibition include HN1000 Gigabit broadband access commercial chips with completely independent intellectual property rights, media convergence virtual broadcast system compatible with HD and 4K ultra HD broadcasting, cost-effective automatic broadcasting control system iChannel2, I-PON Dongle ten-Gigabit broadcasting gateway compatible with 4K/8K/VR program watching, the safety management system Secure Max with completely independent intellectual property rights, high quality diversified 360 panoramic/3D panoramic VR TV program batch production system, 10G all IP FTTH solutions, digital TV transmitter, uhf broadband panel antenna and mobile collection service system.

During the exhibition, the delegation of Beijing Municipal Bureau of Press, Publication, Radio, Film and Television visited the exhibitors and learnt more about their technologies and products, and then listened to the opinions and suggestions of the exhibition enterprises to this event. Qin Xudong, Deputy Director of Technology Department of Beijing Municipal Bureau of Press, Publication, Radio, Film and Television, highly praised the new products and achievements made by the exhibitors. Each enterprise representative gave thanks to the Pavilion organized by Beijing Municipal Bureau of Press, Publication, Radio, Film and Television and expressed that the event provides a strong support for the enterprises of Beijing to exploit the international market and establishes a platform for the internationalization of products and technologies. Then the delegation of Beijing Municipal Bureau of Press, Publication, Radio, Film and Television visited some international well-known enterprises such as SONY, Dolby, IBM, NHK and Avid to make in-depth exchange with the enterprise representative.

To enhance exchange and cooperation between China and foreign countries, China (Beijing) Broadcasting Technology Innovation Pavilion invited the international radio, film and television industry associations and organizations such as IBC, InterBEE, NAB and IABM to the Pavilion for visit and exchange; the overseas visitors and industry were invited to attend the technology product launches and international business exchange activities. The diversified activities can improve the role of the Pavilion as an international platform and can enrich the exhibitors’ experience in exhibition, which will help the enterprises of Beijing promote new technologies and products and will further promote exchanges and cooperation between domestic and foreign enterprises.